The Calm & Relax product contains ashwagandha and magnesium, while Positive Mood & Energy is composed of ginseng, 5-HTP, and B vitamins. Using this consumers knowledge, scientists at Nature Made carefully formulated the Wellblends using refined doses of select ingredients, she added.įor example, the Fall Asleep Faster product is formulated with melatonin, vitamin B6, and L-theanine, while the Sleep Longer product is formulated with extended-release melatonin, L-theanine, and GABA. “Consumers are trying to figure our what the new normal looks like,” said Hoffman. In addition, 70 million Americans suffer from sleep issues, according to the US Centers for Disease Control and Prevention. According to the Pharmavite Quantitative Stress Attitudes & Usage Study (2020), 77% of Americans report feeling that stress affects their physical health. Sleep and stress management have also enjoyed double digit growth for the best part of a year, she added. While there has been some stabilization in the category, Nature Made is still seeing almost double the pre-pandemic consumption levels of immune products, said Hoffman. Immunity has obviously been front of mind since the start of the pandemic, and the category shows no signs of slowing or reverting back to a seasonal pattern. The three target categories are among the highest growth categories in the dietary supplement space over the past two to three years. Many consumers are overwhelmed and ill-equipped to curate their supplement choices,” she added.Ĭombining these consumer insights with a scientific understanding that stress, sleep, and immune function are inextricably linked to one another, Nature Made Wellblends is designed to offer consumers a unique set of science-based solutions that can be tailored to their specific needs, said Hoffman. “Some are having trouble falling asleep, for example, others wake up at 4am and cannot get back to sleep. However, not all the consumers have the same reason for seeking out these products,” Rhonda Hoffman, Chief Marketing Officer at Pharmavite, makers of Nature Made, told NutraIngredients-USA. “ We’ve spoken to 10,000 consumers over the past 18 months, and we’ve found that there’s a natural gravitation towards immune support, sleep and stress management. The gut-brain axis: Psychobiotic opportunity in 25 countries.Uncovering white spaces – Probiotics for a smooth menopause transition.Uncovering White Spaces – Probiotics for Pets. ![]() POSTbiotics – New Tools in Microbiome Modulation.After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets.A comparative study to assess the effect of steam inhalation v/s Tulsi leaves inhalation on the sign and symptoms of cold and cough among adult group in selected areas of Pune City. Kamble M, Londhe S, Rapelli P, Thakur P, Ray S.Thymol, thyme, and other plant sources: Health and potential uses. Marshmallow root - Althaea officinalis L., radix. Marshmallow root extract for the treatment of irritative cough: Two surveys on users' view on effectiveness and tolerability. Sweet marjoram: a review of ethnopharmacology, phytochemistry, and biological activities. National Center for Complementary and Integrative Health. The antiviral and antimicrobial activities of licorice, a widely-used Chinese herb. ![]() ![]() A pilot, open labelled, randomised controlled trial of hypertonic saline nasal irrigation and gargling for the common cold. Ramalingam S, Graham C, Dove J, Morrice L, Sheikh A. Evaluation of efficacy of curcumin as an add-on therapy in patients of bronchial asthma. Anti-infective properties of the golden spice curcumin. Praditya D, Kirchhoff L, Brüning J, Rachmawati H, Steinmann J, Steinmann E. Garlic lowers blood pressure in hypertensive individuals, regulates serum cholesterol, and stimulates immunity: an updated meta-analysis and review. Effects of ginger and its constituents on airway smooth muscle relaxation and calcium regulation. Townsend EA, Siviski ME, Zhang Y, Xu C, Hoonjan B, Emala CW. doi:10.1002/5Ĭenters for Disease Control and Prevention. ![]() Oduwole O, Udoh EE, Oyo-ita A, Meremikwu MM.
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